A massive new marketing campaign was launched in April for the new Riviera Nayarit. The following was taken from the rivieranayarit.com website.

Lima de Abajo, Nayarit

Riviera Nayarit, Mexico – There’s a great new destination in Mexico and now it has a name: Riviera Nayarit. With the launch of this exciting destination, comes an amazing transformation of 100 miles of Pacific coastline north of Vallarta, which will take place in the next decade. Already this spectacular new destination has over 12,000 hotel rooms, two-thirds of which are in the four-star to grand luxury category; four major golf courses and protected ecotourism.

At Tianguis Acapulco on March 27, 2007, the Governor of the Mexican state of Nayarit, Mr. Ney González, officially named this new destination Riviera Nayarit, delineating its location from the Rio Ameca at Nuevo Vallarta to the colonial town of San Blas including the exclusive resort enclave, Punta Mita.

Newest FONATUR Planned Resort: El Capomo, Nayarit

Mr. Murphy will also share news of new developments that are taking place in Riviera Nayarit. These include: * A major new resort area called Litibu which will inaugurate a Greg Norman golf course in December * An elegant St. Regis Resort in Punta Mita * A second Jack Nicklaus designed golf course at the spectacular Four Seasons Resort in Punta Mita * A new marina and future resort development at La Cruz de Huanacaxtle.

Marketing has extended throughout Mexico and into the United States. This campaign will transform the Riviera Nayarit corridor into one of the most sought after regions for real estate and development. Similar campaigns were launched for Cancun, Ixtapa and Hualtulco, to promote the underdeveloped coastal regions of Mexico with far reaching economic and socioeconomic effects.

The following was listed on bandarasbay.com describing the 3 phases of the Fonatur project to implement the new Riviera Nayarit.

This project is located in the South coast of the state of Nayarit, in the most dynamic tourist region of the Pacific, Banderas Bay, and includes a corridor extending 53 kilometers from Compostela to Puerto Vallarta.
This is a project of low environmental impact that will be oriented to high income market segments: lodging, golf, maritime activities, vacation housing and ecology.

The Master Plan of the Nayarit CIP will be developed over a period of 22 years in three stages:

Phase I: Higuera Blanca/Litibú, with an area of 152 hectares (375 acres), that will provide 3,200 living quarters (vacation homes, hotel facilities, etc.);

Phase II: El Capomo with an area of 268 hectares (670 acres), in which 5,900 living quarters will be developed, and;

Phase III: La Peñita with 445 hectares (1120 acres), where 5,400 living quarters are planned.

In total 14,500 quarters hotel and tourist residences (timesharing, condominiums, vacation housing) will be added to the tourism industry, three golf courses of 18 holes, a tourist marina of 150 slips, beach clubs, commercial shopping and entertainment centers, a regional marine park, an aerodrome (small airport), and other tourism facilities.

It is expected to create 35,600 jobs, 34,300 new homes and 141,000 new inhabitants in the area.

The project will provide needed infrastructure for growing tourism throughout the Puerto Vallarta and the Banderas bay-Compostela region. Presently this area has 27,000 hotel rooms and receives around 2.8 million visitors annually, and is easily accessable by plane, road or sea.

The CIP Nayarit project contemplates the construction of a new toll freeway from Jala to Brucerías, with an overall length of 136 kilometers, which will give to access to the metropolitan zone of Guadalajara and the center and the West of the country. To see maps and details of the Nayarit CIP

The following taken from banderasbay.com website:

The following was taken from the www.nayarit.gob.mx website, announcing El Capomo as the capital of the new Riviera Nayarit.

El Capomo es la capital de la Riviera Nayarita

Nuevo Vallarta, 19 de junio de 2007. A propuesta del Gobernador Ney González Sánchez, el Director General de Fondo Nacional de Fomento al Turismo, Miguel Gómez-Mont Urueta, designó al predio El Capomo, en el municipio de Compostela, como la capital de la Riviera Nayarita.

The following article was obtained from the online website: www.virtualvallarta.com and www.mlsvallarta.com.

Fonatur Invests 59 Million USD in Riviera Nayarit
The National Tourism Development Foundation (Fonatur) recently announced phase two of Riviera Nayarit's integrally planned resort (IPR). Known as El Capomo, the development of this 268 hectare project will commence with an initial investment of approximately 59 million USD from Fonatur. The resort sits on a region that provides easy access and has public services such as hospitals, schools, malls, national and international connections through Tepic National Airport, Federal Highway 200, Puerto Vallarta International Airport and Puerto Vallarta's Maritime Terminal. Preparation of the resort's infrastructure will take approximately twelve months, after which residential and hotel developments will begin construction, in the same fashion as Litibú (phase one of the project) is presently being developed. Nayarit governor Ney González Sánchez, along with Fonatur director Miguel Gómez Mont Ureta recently presented project details at Nuevo Vallarta's Grand Velas.
Nayarit's comprehensive planned center, known as Riviera Nayarit, is located in the state's southern coast and consists of two sections: Litibú and El Capomo, both considered to be an important part of Banderas Bay's overall tourism development. Fonatur estimates that Riviera Nayarit will be completely consolidated by the year 2020, at which time the IPR will have tourist and residential lodging for 14,500 rooms, an affluence of 1,025,000 tourists per year, which will generate an income of $866 million USD, along with the creation of 17,400 new jobs. Fonatur is the federal entity in charge of the planning and development of new sustainable tourism projects, as well as the continued renovation of destinations such as Cancún and Los Cabos. Please visit www.fonatur.gob.mx/_Ingles/index.html for more information.
	El Capomo is approximately 10 minutes north of Guayabitos, Nayarit, a popular beach city, fast becoming the next American getaway location. Lima de Abajo is the Ejido and town within the El Capomo FONATUR development.